ROLL Recovery Expands the R8 lineup; Introduces the R8 Plus Boulder, Colorado, July 27, 2021 – ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy, announced the launch of the latest addition to the R8 and R8 Custom lineup; the R8 Plus. The adjustable force R8 Plus encompases a patented, hidden mechanism in the frame and an adjustment dial to increase or decrease the compression massage force. “We’ve known for quite some time that having the adjustability feature in an R8 would be the next evolution of R8. After a lot of work to get it just right, we’re absolutely thrilled to show off the R8 Plus.” - Designer of the R8 Plus and CEO of ROLL Recovery, Jeremy Nelson. Designed and developed in the Boulder, CO headquarters that now houses the On professional worlds best athletes team, On Athletics Club (OAC), the R8 Plus was crafted using feedback from some of the world’s best runners. “We certainly feel grateful to be where we are in this beautiful location and surrounded by so many talented athletes. The feedback we receive on a daily basis helps us craft our products that we hope can help many other athletes out there, amatuer and professional alike.” ​​The original R8 was launched in 2012 and won numerous awards including the prestigious, Men’s Journal Gear of the Year Award. The second generation of the R8 was launched in January 2018, was featured in numerous publications and has been used by professional athletes all over the world. Earlier this year the R8 Custom was launched and has been used by athletes and celebrities like LeBron James, Arnold Schwarzenegger and Sylvester Stallone. The new R8 Plus will be available at and retailers around the country at $169.