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Like many American businesses, we started in a garage. Founded in Boulder, Colorado we are dedicated to the people we design products for, our team and future generations.
Necessity is the mother of all invention
“Our mission was to create exceptionally designed, functional tools, unlike anything on the market – and mobile enough to use anywhere. This is something we needed while traveling to international races.” —Founder Jeremy Nelson
Concept sketches in a notebook evolved into working prototypes that were then tested on friends and elite athletes. It was clear, one design stood above the rest, the R8.
Launching a company around a single idea required the help of the best team we could assemble. Surrounding ourselves with talented, motivated people has been key to our success.
We believe in hard work, doing business with integrity, and putting people above all else.