ROLL Recovery Partners with CU Boulder Cross Country as Official Recovery Sponsor
We’re proud to announce that ROLL Recovery is now the official recovery partner of the University of Colorado Boulder Cross Country team. A program that defines excellence in collegiate running and embodies the same relentless pursuit of performance that fuels everything we do.
A Legacy of Champions
Few teams in the NCAA have a legacy as deep as the Colorado Buffaloes. With multiple national championships, countless All-Americans, and a culture built on grit, altitude, and teamwork, CU Boulder has long been a powerhouse in collegiate distance running.
From the early dominance of the legendary Mark Wetmore era to today’s next generation of athletes, the Buffs have been known for balancing intensity and intelligence- training smarter, not just harder. It’s that same spirit that inspired us to build tools that help athletes push their limits and recover better.
Proud to Support Our Local Community
Based right here in Boulder, Colorado, ROLL Recovery has always been more than a brand .... it’s a community of athletes, coaches, and innovators who live and train at altitude. Over the years, we’ve had the privilege of employing CU runners, past and present, who bring that same competitive drive and passion into our company every day.
Supporting CU isn’t just about proximity, it’s about giving back to a program that continues to shape the culture of running in Boulder and beyond.
Welcoming a New Chapter with Director Sean Carlson
This season marks a new chapter for the Buffs under Director Sean Carlson, who brings fresh energy, a deep respect for the program’s heritage, and an athlete-first approach that aligns perfectly with ROLL Recovery’s mission.
"We’re excited to help the team stay healthy, strong, and ready for championship season from the trails of South Boulder to the national stage." - Jeremy Nelson, Founder & CEO of ROLL Recovery
Recovery That Moves With You
As the Buffs chase podiums this fall, they’ll be using ROLL Recovery tools and footwear, including the R8 Plus™, R4™ Body Roller, R1™ Percussion, and our all-new recovery footwear, SUPERPLUSH™ - to stay one step ahead of fatigue.
Because for athletes at this level, recovery isn’t optional, it’s part of the program.
Watch the Partnership in Action
Stay tuned for our photos and videos highlighting behind-the-scenes moments with the CU Boulder team — training, racing, and recovering the ROLL Recovery way.
Follow along on Instagram and YouTube for exclusive content and athlete stories.
ROLL Recovery x CU Boulder XC — Recover Smarter. Run Faster.
Boulder, CO.
